Apple's touchscreen MacBook & Gemini 4 Carbon land same day
Welcome back, Superhuman. When it rains, it pours. Apple and Amazon both showed off new devices yesterday — including a “glowing surprise” from Apple — while Google shipped yet another Gemini model, its second in weeks, to reclaim a top spot on the frontier.
Today: Apple’s touchscreen MacBook, how to build your first Grok Bot (and delegate real work), and get the latest prompts and trending social posts.
TODAY IN AI
Watch how Apple’s first touchscreen laptop works. Source: Apple.
1. Apple debuts its first touchscreen laptop: The newest MacBook Pro features a PROLED XDR display — which Apple claims is the “world’s best laptop display” — along with touchscreen capabilities and a Dynamic Island multi-function hub for frequently used tools. Under the hood, the M5 Pro/Max chip powers on-device AI abilities while offering up to 24 hours of battery life. Pre-orders are open now. Shipping starts Nov. 6th. See how it stacks up against Apple’s standard MacBook Pro.
2. Google announces Gemini 4 Carbon with leading results: After unveiling Gemini 4 Argon earlier this month, the tech giant is back with Gemini 4 Carbon — its newest flagship model. Gemini 4 Carbon currently ranks #1 on the Artificial Analysis Intelligence Index, ahead of Claude Opus 5.5 and GPT-6 Astra. It excels at long-running work, with the tech giant claiming it has worked for days at a time on internal projects. Carbon is rolling out now to cyber defenders through Google’s Fairwind Program.
3. Amazon unveils five new Alexa-powered devices for the home: The announcement features two new products: the Alexa Photo Frame, a smart picture frame, and the Echo Time, a smart alarm clock, plus upgrades to Amazon’s smart TV and two speakers. Amazon also released the Alexa Home Map, which creates a 3D interactive map of your home. It’s not the only tech giant pushing deeper into smart-home tech: Apple launched a similar line of products in collaboration with LG roughly two weeks ago.
PRESENTED BY DEMI
Demi is an AI assistant for your Mac that learns how you work by seeing your screen, then gets the work done before anything slips.
Before calls: A briefing for every meeting, your day’s action items prioritized, and reports ready to go.
During calls: Clean meeting notes without a bot
After calls: Action items done. Demi drafts the recap email, attaches the pricing proposal, and updates your CRM.
No skill files to write. No workflows to build. Demi works in its own browser, using the same tools you do.
Superhuman readers get $200 in free credits with code SPNDMI
Set it up in 90 seconds.
TUTORIAL
How to build your first Grok Bot (and delegate real work)
Most AI tools wait for your next message. Grok Bot can keep working in the background (even after you close your laptop).
In this tutorial, you’ll learn how to create a focused AI bot and give it three real jobs by:
Creating one bot for each job
Giving it clear rules it can follow
Turning repeat work into a Routine
Getting finished files in the Library
Want more guides? Check out our AI Academy
FROM THE FRONTIER
Prada hired a Disney animator as luxury brands lean into effort signaling — and away from AI
Prada’s Disney-style hand-drawn campaign is going viral as luxury brands downplay AI use.
Social media is drowning in AI-generated content, so luxury brands are standing out by going aggressively human:
Prada teamed up with an animator: The fashion house’s latest ad feels more like a Disney Renaissance movie, with Sadie Sink and Maya Hawke walking alongside whimsical animals hand-drawn by animator John Pomeroy, who worked on Pocahontas, The Rescuers, and Atlantis.
Hermès hired a woodworker: To announce a new flagship store, Hermès commissioned French woodworker Thibaut Malet to craft a miniature version of it.
Life Magazine is relaunching with a bet on premium print: In a letter to readers, the magazine’s editors argue that “the faster we scroll, the less we see.” Its next issue will be a 250-page edition created by 100+ contributors.
It’s called effort signaling. Showing the work behind a product has always made it look more valuable. Now that anyone can make realistic content in minutes, that same logic applies to digital media. And it pays off. Harvard Business Review found that AI-generated ads still underperform human-made ones, even when viewers can’t tell the difference.
But AI’s benefits are hard to ignore. Fashion houses sell elite craftsmanship, so human touch is the product. This isn’t the case for most brands, where AI remains a powerful tool to test ideas at a pace and price that were previously unimaginable. The goal isn’t to pick a side. It’s to understand where AI fits in your process.
PRESENTED BY VAPI
At VapiCon (SF, Nov 11–12), 1,200+ builders and operators share how they run voice agents in production:
Talks on regulated industries, speech-to-speech, and voice fraud
Speakers from OpenAI, Google DeepMind, and LangChain
Superhuman readers get half off with code SUPERHUMAN50.
IN THE KNOW
What’s trending on socials & headlines today
Meme of the day
💻 MacBook in Action: Tech reporter Rich DeMuro got an early look at Apple’s new touchscreen MacBook. His 2-minute demo shows how it actually works in real life.
👔Shifting Standards: Skill-based interviews are dead thanks to AI, argues Anthropic lead engineer Felix Rieseberg. In a new blog, he offers advice on how to stand out during interviews in a world where AI outperforms most candidates. It’s written for engineers, but speaks to all careers.
🪄 De-slopify: There’s a new trend. Designers are posting themselves '“un-slopping” vibe coded websites or tools, with one video generating 1M+ views. It’s equal parts entertainment and potential inspiration for your next social post.
📱 Dots Gets a Phone: OpenAI’s personal assistant just got a highly-requested feature: texting. To send your dot on errands, just shoot it a text via iMessage or SMS.
🧑⚖ Claude for Legal: Anthropic rolled out new pre-built workflows for legal work, with the announcement topping 2M views within hours. The lab has also added 60+ connectors since first launching its Legal suite. See the updates here.
PRODUCTIVITY
🌟Section*:Build your agentic AI strategy with practical insights on deployment, governance, and ROI. Join the summit.
🌐Dedica: Check if AI agents can use your website.
🗣️ WZRD: AI-native documents, slides, and forms that you can talk to.
🍋Lemon: Write 12x faster in all your apps with this AI voice assistant.
🐤ToneBird: AI-powered reply assistant that remembers your relationships.
PROMPT STATION
Tighten your writing for clarity and flow
Prompt: Act as a senior editor. Tighten the article below for clarity, flow, rhythm, and readability while preserving the author’s original argument, voice ................IMAGE
Create a professional “About Me” portrait with AI
Prompt:[upload a clear photo of yourself] Use the uploaded reference photo of me as the identity anchor and create a professional “About Me” portrait that feels ........................👉Click here to open the full prompt in ChatGPT(Don’t forget to switch to Images!)
EXTRAS
Want more?
Learn how to use AI at work with our AI Academy
Check out our Top Prompts and Top 125 AI Tools
Level up with our newsletters for marketers, programmers, cybersecurity and IT
Grow customers & revenue: Join companies like Amazon, HubSpot, and Salesforce. Showcase your product to our 2 million+ readers and followers on socials. Get in touch.
What did you think of today's email?
Until next time — Zain, Theodore, & the Superhuman AI team.