Discovery call plan

Questions to ask, in order, to qualify a deal and find the real pain in 30 minutes.

Use it when
Before a first call with a qualified prospect.
What you fill in
  • prospect Company, person, what you know so far
  • product What you sell and to whom
Prepare me for a 30-minute discovery call with prospect. We sell product.

1. Research summary: 3 things worth knowing about them, and the hypothesis of their main pain.
2. Agenda for the first minute (to set the frame).
3. 12 questions in order, grouped: situation, pain, impact (money and time), decision process, timing, alternatives. Mark the 5 that matter most if time runs short.
4. Red flags that mean this is not a fit.
5. How to close the call with a concrete next step.

Questions must be open-ended and specific to them; no "what keeps you up at night".
Before you answer, check your draft against every instruction above and fix anything that misses.
Replace each highlighted input with your details before you send it.
Why it works
  • Orders questions from easy to deep.
  • Marks the must-ask questions if time runs short.
  • Defines disqualifiers up front.