Pricing page teardown
Reviews your pricing against value metrics, competitors and buyer psychology, with specific changes.
Use it when
Conversion from pricing page is weak or you are about to change plans.
What you fill in
- pricing Your plans, prices and what each includes
- competitors Two or three competitors' pricing
- customers Who buys which plan today
The prompt
Tear down this pricing. Ours: pricing Competitors: competitors Who buys what: customers 1. Value metric: what we charge on, and whether it grows with the value the customer gets. Suggest a better one if it does not. 2. Packaging: does each plan have a clear buyer? Name the buyer per plan. 3. Price levels versus competitors, and whether we are priced on cost, competition or value. 4. Page issues: anchoring, decoy plan, the "most popular" signal, annual discount, the free tier's limits. 5. Five specific changes, each with the expected effect and how to test it. Before you answer, check your draft against every instruction above and fix anything that misses.
Why it works
- Starts from the value metric, the decision that matters most.
- Ties each plan to a named buyer.
- Every change comes with a test.