Invoca

Invoca is an AI-powered revenue execution platform founded in 2008 and based in Santa Barbara, California. The company specializes in business and productivity software, focusing on marketing technology that connects marketing, commerce, and contact center teams. Invoca leverages first-party data to provide intelligent AI solutions that enhance buyer journeys and drive measurable growth. The platform offers a range of services, including AI-powered call tracking and analytics, real-time conversation intelligence, campaign attribution, and revenue optimization. Invoca's tools analyze inbound voice calls to deliver insights on performance, helping businesses improve their return on investment. The company serves over 2,300 customers, primarily in North America, including notable brands like AutoNation, DIRECTV, and Verizon. Invoca also integrates with major technology partners such as Google Marketing Platform and Salesforce, enabling businesses to connect online marketing efforts with offline revenue.