Whatfix

Whatfix is a digital adoption platform (DAP) based in San Jose, California, and Bengaluru, India. Founded in 2013 by Vara Kumar Namburu and Khadim Batti, the company focuses on providing in-app guidance, training, and performance support for web and software applications. Its core product features an interactive overlay that offers real-time, contextual guidance and self-help support tailored to user roles and locations within applications. The platform supports over 750 applications and includes tools like ScreenSense, an AI engine that enhances productivity and user experience. Key services encompass interactive guides, product analytics, AI-driven insights, and simulated training environments. Whatfix primarily serves B2B SaaS customers, including many Fortune 500 and Fortune 1000 companies, with a significant portion of its business coming from the US market. The company operates globally with offices in multiple countries and aims to empower organizations by simplifying technology for their users.