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eComID

Stockholm, Sweden · founded 2024 · ecomid.com

Founded in 2024, eComID aims to address the lack of shopper context in online commerce. Its Shopping Passport allows consumers to carry information such as size, fit, taste, and preferences across participating brands. Led by CEO Oscar Rundqvist, the company’s AI shopping agent, Vera, uses this context to power sizing intelligence, conversational search, and personalized product discovery directly on retailers’ websites. eComID currently works with more than 60 brands and reaches 20 million shoppers each month.

Artificial Intelligence (AI)E-CommerceFashionMachine LearningRetail TechnologySoftwareSustainability

Funding

1
Every round, secondary, debt facility or acquisition involving eComID that Lounge tracks, newest first. Latest: Seed on Aug 25, 2026.
eComID logo
eComIDSeedAug 25
Systemiq capital (lead), Alexandra Sack, Alan Mamedi, Filip Ekvall, Madeleine Persson, August Erséus, Maria Frances, Stadium, Janneke Niessen, Lucas Otterling, Gustav Gisseldahl, Anaheta von Berenberg-Consbruch, CapitalT, Regeneration.VC, Course Corrected, Sebastian Knutsson, Henrik Nordvall, fam Bo Eklöf · AI
$17M
val. $75M

Timeline · 1

Aug 25, 2026
Round
Seed · $17M at $75M · Systemiq capital
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