Gustav Gisseldahl
About Gustav Gisseldahl
Gustav Gisseldahl is based in Stockholm, Sweden. Crunchbase lists him as co-founder of Apprl, a role it dates from October 2014. Before that he worked in business development and creative sales at Fashion Networks from October 2013 to October 2014.
His earlier roles, per his Crunchbase bio, were corporate advisor at Danske Bank in London and sales and commercial collaborations at TV4 digital media. He holds an MSc in Business Administration from Jönköping International Business School and took MBA courses at Hawaii Pacific University and Victoria University of Technology.
His LinkedIn profile lists eComID as his current experience. A Swedish company registry lists a holding company in his name, Gustav Gisseldahl AB, registered in 2013, that owns and manages shares and securities.
Little is public. Crunchbase shows one personal investment, the eComID seed round, and no other disclosed angel deals. The investment amount and his check size are not disclosed there.
On LinkedIn he wrote that he joined eComID as an advisor after its latest seed round.
The Lounge deals desk records one AI round for him: eComID Seed, $17M, dated 2026-08. That is the round total, not his own check. eComID, per his LinkedIn post, helps online retailers such as H&M reduce product returns. No other AI investments by him were found.
He has not published an investment thesis, stage preference, sector list or check size. The only disclosed investment is a seed-stage round in an e-commerce software company. His background is in digital media, fashion e-commerce and banking, and Crunchbase lists his location as Stockholm and the Nordic region. These points are context, not a stated mandate.
- eComID: software that helps online retailers such as H&M reduce returns. He invested in its seed round (listed on Lounge as $17M, 2026-08) and is an advisor.
Investing activity
Gustav Gisseldahl appears in 1 AI deal tracked by the Lounge deals desk, rounds totalling $17M. The rounds are mostly Seed, with a median round size of $17M. The most recent is eComID (Seed, $17M, Aug 2026).
Gustav Gisseldahl most often invests alongside Systemiq capital, Alexandra Sack, Alan Mamedi and Filip Ekvall, and the companies they back on Lounge are mostly in AI.
Deals
Frequently asked questions about Gustav Gisseldahl
Who is Gustav Gisseldahl?
He is a Stockholm-based entrepreneur and investor. Crunchbase lists him as co-founder of Apprl, and he previously worked at Danske Bank, TV4 digital media and Fashion Networks.
Has Gustav Gisseldahl invested in AI startups?
The Lounge deals desk lists him in the eComID Seed round of $17M (2026-08). Crunchbase shows this as his only personal investment, and no other AI deals were found.
What check size does Gustav Gisseldahl write?
It is not public. Crunchbase does not disclose his amount in eComID, and the $17M is the total round size.
What stage does Gustav Gisseldahl invest in?
His only disclosed investment is a seed round. He has not published a stated stage focus.
Does Gustav Gisseldahl advise the companies he backs?
He is an advisor to eComID. He announced on LinkedIn that he joined after the company's latest seed round.
How can founders contact Gustav Gisseldahl?
He has a public LinkedIn profile, which is the best route found. No personal website or X account was found.
Is Gustav Gisseldahl an angel investor?
Yes. Gustav Gisseldahl invests personally as an angel.
What AI companies has Gustav Gisseldahl invested in?
Gustav Gisseldahl's AI investments include eComID. The 1 round on Lounge are listed on this page with amounts, dates and co-investors.
What stage does Gustav Gisseldahl invest at?
In the rounds tracked on Lounge, Gustav Gisseldahl has invested at Seed, with a median round of $17M.
Who does Gustav Gisseldahl co-invest with?
Gustav Gisseldahl's most frequent co-investors on Lounge are Systemiq capital (1 deal), Alexandra Sack (1 deal), Alan Mamedi (1 deal), Filip Ekvall (1 deal) and Madeleine Persson (1 deal).