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Zhubajie

China · founded 2018 · 2.3K employees · zhubajie.com

Zhubajie (ZBJ, 猪八戒网), founded in 2006 by Zhu Mingyue, runs an online platform where SMEs and other buyers post project needs and hire from 7M+ freelancers and service agencies across 800+ service categories, including branding, marketing, software, intellectual property, company registration and tax services. Revenue comes from platform service fees (historically 5–20% of a project), matching fees, memberships, advertising, tools, subscriptions and in-house enterprise services. Backers include Cybernaut Venture Capital and a Chongqing government investment fund across 4 funding rounds (latest Series C). It filed for a Hong Kong IPO in 2022 and reported RMB 287M revenue for H1 2022, down 25.1% from a year earlier. Despite the 'AI company' framing, it is mainly a services marketplace.

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