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Toby Moore

AI angel investor · London, England, United Kingdom · tob.io ↗
London-based angel and former CTO of Moshi Monsters maker Mind Candy and co-founder of Space Ape Games. His recorded angel deals are pre-seed and seed rounds, with a reported range of $10K to $30K.
Artificial IntelligenceGamingDeveloper ToolsConsumer InternetFinancial ServicesHR Software
Focus: Pre-seed · Seed · Developer tools · Games · Consumer · Technical mentoring

About Toby Moore

Background

Toby Moore is a London-based technologist who works as an angel investor, board advisor and leadership coach. His X profile describes him as a leadership coach, board advisor and angel investor, and a former co-founder and CTO of Space Ape Games and Mind Candy.

He was CTO at Mind Candy for over six years. In that time he led the technical and product teams from pre-revenue to more than 80 million registered users for Moshi Monsters. He was part of the management team that grew the company from 16 to over 180 employees. Before that he worked in dual product and engineering roles, mostly in small teams bringing application and web innovations to large established companies.

In 2012 he co-founded Space Ape Games, an award-winning London mobile games studio, and served as its CTO. NFX Signal dates that role from 2012 to 2018. Supercell acquired the studio in 2017. He was also a Venture Partner at Entrepreneur First from 2017 to 2019 and an advisor to Zego from 2017 to 2019. NFX Signal lists him as an advisor to FATMAP from 2017 to 2023 (it was later acquired by Strava) and to unrd. It also lists him as an executive coach and director at Daijo. He mentors at Seedcamp and has run his own CTO mentoring group. He studied Software Engineering with AI at Southampton Solent University.

Angel investing track record

Crunchbase records 5 investments and 5 portfolio companies for Toby, with no lead investments, exits or founded companies. Its most recent entry is the SPOKE seed round. NFX Signal records the same number of deals and lists co-investors on several of them. Other databases count differently, and some include deals that cannot be matched to him. This page lists only deals that appear on both his Crunchbase and NFX Signal profiles.

The recorded deals run from 2016 to 2022: CharlieHR (seed, March 2016), Kiroku (convertible note, April 2018), Motion (pre-seed, April 2018), Multiply (June 2018) and SPOKE (seed, early 2022). The round sizes in the NFX Signal data are totals for each round, not his own cheques. His engineering and operating background is the clearest public signal of what he adds beyond capital. Founders can expect technical and team-building advice, which matches his mentoring and coaching work.

AI investments

No public source describes an AI-specific investment thesis or names an AI startup he backed as an angel. PitchBook lists him as an advisor to Multiply AI, the mortgage company in his portfolio. His degree included artificial intelligence, and his stated specialities are scalable internet architectures, analytical product management and agile product development. AI founders should treat him as a technical operator who invests across sectors. He has not presented himself as an AI specialist.

Investment focus

His recorded deals are at pre-seed and seed, and his listed deals are mostly UK companies. NFX Signal tags his interests as games, gaming and esports, developer tools, cloud infrastructure, social networks, climate tech and consumer health at seed and pre-seed. That profile gives an investment range of $10K to $30K, with a sweet spot of $20K. This comes from his investor profile and is not a statement he made publicly. His actual deals include HR software, mortgages and entertainment.

He has not published a pitch process or a statement of what he looks for. His coaching, Seedcamp mentoring and Entrepreneur First role suggest he works closely with early teams.

Notable portfolio companies
  • SPOKE: audio and entertainment company; seed round, early 2022 (a $1M round per NFX Signal).
  • Multiply: mortgage company; invested June 2018 (a $3M round per NFX Signal). PitchBook lists him as an advisor to Multiply AI.
  • CharlieHR: HR software for small companies; seed round, March 2016 (a $1M round per NFX Signal).
  • Motion (Activity Goals): pre-seed round, April 2018.
  • Kiroku: convertible note, April 2018.
Sources

Investing activity

Toby Moore has made 5 investments according to Crunchbase across 5 portfolio companies.

Deals

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AI rounds and acquisitions Toby Moore took part in, newest first.
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Frequently asked questions about Toby Moore

Who is Toby Moore, the angel investor?

Toby Moore is a London-based angel investor and advisor. He was CTO at Mind Candy, the company behind Moshi Monsters, and co-founded Space Ape Games, where he was CTO.

How much does Toby Moore invest?

His NFX Signal profile lists a range of $10K to $30K, with a sweet spot of $20K. He has not published a cheque size himself, and the figure may be out of date.

What stage does Toby Moore invest in?

His recorded deals are pre-seed and seed. They include a seed round in CharlieHR in 2016, a pre-seed round in Motion in 2018 and a seed round in SPOKE in 2022.

Does Toby Moore invest in AI startups?

No AI-specific thesis or named AI investment is public. He studied Software Engineering with AI and is listed as an advisor to Multiply AI. His deals have spanned HR, mortgages and entertainment.

How can founders contact Toby Moore?

He is on LinkedIn at linkedin.com/in/tobymoore and on X as @tobymoore, where his posts are visible only to approved followers. His X profile links to tob.io.

Is Toby Moore an angel investor?

Yes. Toby Moore invests personally as an angel. Crunchbase counts 5 investments.

Where is Toby Moore based?

Toby Moore is based in London, England, United Kingdom.

How can founders reach Toby Moore?

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