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UpWest is a seed-stage venture capital fund based in Palo Alto, California, founded in 2012. The firm specializes in investing in Israeli startups that are entering the U.S. market. UpWest provides early-stage capital, strategic support, and market access to help these entrepreneurs succeed in their ventures. The services offered by UpWest include funding for pre-seed and seed rounds, hands-on operational support, and assistance with navigating the complexities of the U.S. market. The firm has a portfolio of over 26 investments, including notable companies like SentinelOne and HoneyBook. UpWe