Noom

Noom is a prominent digital health company based in New York City, founded in 2008 by Saeju Jeong and Artem Petakov. It has established itself as a leader in behavior change, focusing on weight management and chronic condition prevention through a unique blend of artificial intelligence, mobile technology, and psychological principles. Noom's flagship product is its mobile app, which serves as a virtual health coach, offering personalized weight loss plans, gamified learning, and one-on-one coaching. In 2023, Noom expanded its services with Noom Med, integrating clinical weight loss treatments with behavioral coaching. The company also provides B2B solutions, partnering with employers and health plans to enhance workforce health and support chronic condition management. With over 50 million users globally and recognition from the CDC for its diabetes prevention program, Noom is committed to empowering individuals to achieve sustainable health changes.