Yassir
Algerian super app offering ride-hailing, food and grocery delivery, and digital payments (Yassir Cash) to consumers and businesses in North and francophone Africa.
Yassir was founded in 2017 by Noureddine Tayebi and El Mahdi Yettou and went through Y Combinator (W20). Its super app combines ride-hailing, food and grocery delivery, B2B fleet services and fintech, and by 2026 it served more than 8 million users in 60+ cities across six countries. It makes money from transaction fees and is adding retail media advertising: in November 2022 it raised a $150M round led by BOND, and it has been reported as a unicorn. In March 2026 it bought Cevital's Uno hypermarket chain, which it is rebranding as Yassir Market, and Kawarizmi, an adtech company based in Paris.
