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Yassir

Algeria · founded 2017 · 1.5K employees · yassir.com

Yassir was founded in 2017 by Noureddine Tayebi and El Mahdi Yettou and went through Y Combinator (W20). Its super app combines ride-hailing, food and grocery delivery, B2B fleet services and fintech, and by 2026 it served more than 8 million users in 60+ cities across six countries. It makes money from transaction fees and is adding retail media advertising: in November 2022 it raised a $150M round led by BOND, and it has been reported as a unicorn. In March 2026 it bought Cevital's Uno hypermarket chain, which it is rebranding as Yassir Market, and Kawarizmi, an adtech company based in Paris.

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