Alex Mashrabov
About Alex Mashrabov
Alex Mashrabov is the co-founder and CEO of Higgsfield, a generative video platform based in San Francisco. He co-founded it in 2023 with Yerzat Dulat. Before that he co-founded AI Factory, a mobile AI company where he was COO, and led generative AI at Snap.
Snap acquired AI Factory for $166 million. Mashrabov then served as Head of Generative AI at Snap from 2020 to September 2023. Crunchbase also lists a 2022 to 2023 stint at UC Berkeley's Haas School of Business.
Higgsfield's tools cover AI video and image generation, camera controls and editing, aimed at social media creators and marketing teams. In a podcast interview he said the company burned more than $10 million of a $16 million seed round before it found traction.
One third-party career database lists Mashrabov as a self-employed angel investor from January 2020 to October 2023, overlapping his time at Snap. A speaker bio for a consumer AI accelerator also calls him a serial founder and angel investor. Neither source names the deals.
Crunchbase shows one personal investment on his profile, the Idilio seed round. He has not published a full portfolio list, so this page covers only what is public.
Mashrabov took part in Idilio's $5.5 million seed round, announced in June 2026. Idilio is a Latin American microdrama platform that uses AI to produce short-form drama series for Spanish and Portuguese speaking audiences. Jeffrey Katzenberg's WndrCo led the round. Other participants included a16z Speedrun, Goodwater Capital, Precursor Ventures and David Vélez.
The deal sits close to his operating work in AI video and consumer content.
The only public angel deal is a seed round in an AI-driven consumer media company, and his own work centers on generative video and consumer AI. He has not publicly stated a check size, a target stage or a geographic focus, and no check size is listed here. Founders should treat him as an operator who invests occasionally, not as a fund with a published thesis.
- Idilio: Latin American AI-powered microdrama platform. Mashrabov joined its $5.5M seed round in June 2026, led by WndrCo.
- crunchbase.com/person/alex-mashrabov
- humanx.co/europe/speakers/alex-mashrabov
- en.wikipedia.org/wiki/Higgsfield_AI
- unifygtm.com/insights/executives/higgsfield-ai-ceo
- consumer-ai-accelerator.trmnl4.com
- fundraiseinsider.com/blog/idilio-raises-5-5m-seed-for-ai-microdrama-pl
- deadline.com/2026/06/idilio-funding-round-jeffrey-katzenberg-wndrco-12
- thepodcastsummary.com/episodes/jszn8rFtxm4/alex-mashrabov-higgsfield-o
Investing activity
Alex Mashrabov appears in 1 AI deal tracked by the Lounge deals desk. The rounds are mostly Seed, with a median round size of $6M. The most recent is Idilio (Seed, $5.5M, Jun 2026).
Alex Mashrabov most often invests alongside Goodwater Capital, Blitzscaling Ventures, Numundo Ventures and David Velez, and the companies they back on Lounge are mostly in AI.
Deals
Frequently asked questions about Alex Mashrabov
Does Alex Mashrabov invest as an angel?
Yes. He took part in the Idilio seed round in June 2026, and a career database lists him as an angel investor from 2020 to 2023. He is also CEO of Higgsfield.
What is Alex Mashrabov's angel check size?
He has not published a check size, and none of the sources we reviewed reports one.
What AI startups has Alex Mashrabov invested in?
The only one confirmed publicly is Idilio, an AI microdrama platform that raised a $5.5M seed in June 2026. Crunchbase lists it as his one personal investment.
What companies has Alex Mashrabov founded?
He co-founded AI Factory, which Snap acquired for $166 million, and Higgsfield, a generative video company started in 2023. He led generative AI at Snap between those two companies.
Should I pitch Alex Mashrabov for a seed round?
His one public deal is a seed round, and his background is in AI video and consumer products. Founders in those areas have the clearest overlap. He has not published a thesis or an intake process.
Where can I contact Alex Mashrabov?
His public profiles are LinkedIn (linkedin.com/in/amashrabov) and X (@alexmashrabov). We found no personal website.
Is Alex Mashrabov an angel investor?
Yes. Alex Mashrabov invests personally as an angel.
What AI companies has Alex Mashrabov invested in?
Alex Mashrabov's AI investments include Idilio. The 1 round on Lounge are listed on this page with amounts, dates and co-investors.
What stage does Alex Mashrabov invest at?
In the rounds tracked on Lounge, Alex Mashrabov has invested at Seed, with a median round of $6M.
Who does Alex Mashrabov co-invest with?
Alex Mashrabov's most frequent co-investors on Lounge are Goodwater Capital (1 deal), Blitzscaling Ventures (1 deal), Numundo Ventures (1 deal), David Velez (1 deal) and Graham Weaver (1 deal).