Alexander Hars
About Alexander Hars
Alexander Hars is a Swedish entrepreneur and angel investor. He holds a Master of Science in Engineering from Chalmers University of Technology. Nordic9 lists him as born in 1978 and as one of the Gothenburg-based business angels.
He founded the backup software company System OK and the discount service Let's Deal. PitchBook also credits him with co-founding ServiceFinder. The Hub profile describes him as having built and exited two companies.
He sits on several tech boards. PitchBook lists him as Chairman of Desenio, a former Chairman of Go North, Zalster and Winningtemp, and a Senior Advisor at Spintop Ventures. It says he has invested in over 35 companies.
Database counts differ. PitchBook shows 21 investments, 16 portfolio companies and 2 exits. CB Insights shows 19 investments and 4 exits. Tracxn tracks 7 companies, with its earliest activity dated 2018. These figures come from third-party databases and not from Hars himself.
Dated deals in those databases include DanAds (Series A, April 2021), Lumaly (Seed, July 2021), Go North (Seed, April 2022), Sisterly Tribe (Seed, May 2022), Y/ELM (Seed, October 2022), TRINE (Series B, May 2024), Warmare (Angel, November 2025) and Fintower (Seed, February 2026).
His AI deal on record is Fintower, a Gothenburg-based SaaS company founded by Salman Eskandari and Ehsan Yazdani. It builds an AI-powered financial planning and analysis platform that aims to replace spreadsheet-based planning.
In February 2026 Fintower closed an oversubscribed €1.5M seed round. Chalmers Ventures, Akka and the Stena family (through William Olsson) took part. Almi, Daniel Jonsson of Inet and Hars joined as existing investors, so he had backed the company before this round. We found no other AI-specific investments in public sources.
Public profiles point to early-stage investing in Sweden, with some activity in Germany. The Hub profile lists idea, prototype and growth stages, and lists markets such as consumer, companies, marketplace and government. Its listed focus areas include consumer goods, education, energy and greentech, and media and entertainment. Nordic9 shows most of his deals in Sweden and in ecommerce.
The Hub profile lists investment ranges from under €25K up to €100K to €500K. Hars has not published a single check size, and we found no public statement from him on what he looks for in a pitch.
- Fintower: AI-powered financial planning platform for Nordic companies. Backed him as an existing investor in the €1.5M seed round of February 2026.
- Go North: Seed round in April 2022. He also served as its Chairman, per PitchBook.
- Sisterly Tribe: Seed round in May 2022.
- Y/ELM: Seed round in October 2022.
- TRINE: Series B round in May 2024.
- DanAds: Series A round in April 2021.
- Lumaly: Seed round in July 2021.
- Zalster: Ad company he invested in and chaired, per Nordic9 and PitchBook.
- Desenio: He serves as Chairman, per PitchBook.
- pitchbook.com/profiles/investor/160261-75
- cbinsights.com/investor/alexander-hars
- tracxn.com/d/people/alexander-hars/__dCO-9cWTO1rUppTYux2w4POd7JNPIyqEI
- thehub.io/funding/alexander-hars
- nordic9.com/companies/alexander-hars-investor0714371889
- tech.eu/2026/02/05/fintower-completes-eur15m-oversubscribed-seed-round
- ffnews.com/news/swedish-ai-company-fintower-raises-e1-5-million-in-ove
- crunchbase.com/organization/fintower-6e54
Investing activity
Alexander Hars appears in 1 AI deal tracked by the Lounge deals desk. The rounds are mostly Seed, with a median round size of $2M. The most recent is Fintower (Seed, €1.5M, Feb 2026).
Alexander Hars most often invests alongside Akka, Chalmers Ventures, Stena family and Almi, and the companies they back on Lounge are mostly in AI.
Deals
Frequently asked questions about Alexander Hars
Does Alexander Hars invest in AI startups?
Yes. His most recent recorded deal is the Fintower seed round of February 2026. Fintower builds an AI-powered financial planning platform. Most of his other listed investments are not AI-specific.
What stage does Alexander Hars invest in?
His recorded deals are mostly seed, with some Series A and Series B rounds. The Hub profile lists idea, prototype and growth stages.
What is Alexander Hars's check size?
He has not published a check size. The Hub profile lists ranges from under €25K up to €100K to €500K.
Where does Alexander Hars invest?
Public profiles point to Sweden, with some activity in Germany. The Hub lists Sweden as his investing country.
Who is Alexander Hars?
He is a Swedish angel investor and board member. He founded System OK and Let's Deal and has a Master of Science in Engineering from Chalmers. He chairs Desenio, according to PitchBook.
Who else invested in the Fintower round with Alexander Hars?
Chalmers Ventures, Akka and the Stena family (via William Olsson) took part. Almi and Daniel Jonsson of Inet were also existing investors, alongside several entrepreneurs and angels.
Is Alexander Hars an angel investor?
Yes. Alexander Hars invests personally as an angel.
What AI companies has Alexander Hars invested in?
Alexander Hars's AI investments include Fintower. The 1 round on Lounge are listed on this page with amounts, dates and co-investors.
What stage does Alexander Hars invest at?
In the rounds tracked on Lounge, Alexander Hars has invested at Seed, with a median round of $2M.
Who does Alexander Hars co-invest with?
Alexander Hars's most frequent co-investors on Lounge are Akka (1 deal), Chalmers Ventures (1 deal), Stena family (1 deal), Almi (1 deal) and Inet (1 deal).