Hedda Baverud Olsson
About Hedda Baverud Olsson
Hedda Båverud Olsson is co-founder and CEO of Lassie, a Stockholm-based pet insurance company. Her LinkedIn profile lists Stockholm School of Economics as her education. Before Lassie she worked at McKinsey, on the investment side at EQT Partners, and at Goldman Sachs, according to EU-Startups and an Insurance Age interview.
She says her mother is a vet, and that this inspired her to start Lassie. The company sells pet insurance for dogs and cats in Sweden, Germany, France and the U.K. Fortune reported in September 2026 that Lassie had reached $100 million in annual revenue.
Lassie raised $75M (about SEK 700M) in a round led by Balderton, Felix Capital, Inventure and Passion Capital, with Stena joining as a new investor. Dealroom described it as the largest venture round for a Swedish company founded and led by a woman.
The only angel investment we could confirm is Miracly. Her name appears among the angels in that round's announcements. No public source we found gives a full list of her angel investments, her check sizes, or an investment thesis. She describes herself on X as "obsessing about tech".
Miracly is a Stockholm startup building an AI marketing platform. It helps businesses monitor and improve their visibility in AI search engines, automate marketing activity and find growth opportunities. It launched publicly in October 2026 with a pre-seed round reported as $2M (about €1.8M).
Beenext Ventures and Lotus led the round, alongside a Swedish family office. Tech.eu lists her among the existing investors who took part, along with Stefan Lindeberg of Creandum, Alex Bouaziz of Deel, Thomas Ekman of 6GAI and Parham Benisi of Pophouse. Her check size in the round is not disclosed.
Her one confirmed deal is a pre-seed AI application company in Sweden. That is too little to describe a stated focus. We found no public statement from her about the stages, sectors or geographies she backs, or about check size.
In a Fortune interview she argued that building a company outside of AI can be an advantage, because a company in a category like pet insurance will not be displaced by a large AI lab. This was about her own company, not a statement about what she invests in.
- Miracly: Stockholm AI marketing platform that tracks and improves brand visibility in AI search. She is listed as an angel in its $2M pre-seed, announced October 2026.
- tech.eu/2026/10/14/miracly-launches-with-eur18m-to-automate-ai-powered
- eu.vc/p/miracly-launches-with-2m-pre-seed-for-ai-marketing
- app.dealroom.co/news/note/miracly-launches-ai-marketing-platform-with-
- linkedin.com/in/hedda-baverud-olsson
- x.com/HBO_Sweden
- eu-startups.com/author/hedda-baverud-olsson
- insuranceage.co.uk/insight/7958805/newbie-news-hedda-baverud-olsson-of
- fortune.com/2026/09/08/lassie-pet-insurance-europe-female-founder-ai
Investing activity
Hedda Baverud Olsson appears in 1 AI deal tracked by the Lounge deals desk. The rounds are mostly Pre-seed, with a median round size of $2M. The most recent is Miracly (Pre-seed, $2M, Oct 2026).
Hedda Baverud Olsson most often invests alongside Lotus Holdings (莲花控股), BEENEXT, Stefan Lindeberg and Parham Benisi, and the companies they back on Lounge are mostly in AI.
Deals
Frequently asked questions about Hedda Baverud Olsson
Who is Hedda Baverud Olsson?
She is co-founder and CEO of Lassie, a Stockholm-based pet insurance company. She previously worked at McKinsey, EQT and Goldman Sachs.
Has Hedda Baverud Olsson invested in AI startups?
Yes. She is listed as an angel investor in Miracly's pre-seed round of about $2M, announced in October 2026. Miracly builds an AI marketing platform. We found no other public AI investments.
What check size does Hedda Baverud Olsson write?
It is not public. Her Miracly check size was not disclosed, and we found no statement from her on check size.
What stage and sectors does Hedda Baverud Olsson back?
She has no stated focus that we could find. Her one confirmed investment is a pre-seed AI marketing company in Sweden.
Where can founders contact Hedda Baverud Olsson?
She is on LinkedIn and posts on X as @HBO_Sweden. Her day job is running Lassie, so a short, specific note about your company is the practical way to start.
Is Hedda Baverud Olsson an angel investor?
Yes. Hedda Baverud Olsson invests personally as an angel.
What AI companies has Hedda Baverud Olsson invested in?
Hedda Baverud Olsson's AI investments include Miracly. The 1 round on Lounge are listed on this page with amounts, dates and co-investors.
What stage does Hedda Baverud Olsson invest at?
In the rounds tracked on Lounge, Hedda Baverud Olsson has invested at Pre-seed, with a median round of $2M.
Who does Hedda Baverud Olsson co-invest with?
Hedda Baverud Olsson's most frequent co-investors on Lounge are Lotus Holdings (莲花控股) (1 deal), BEENEXT (1 deal), Stefan Lindeberg (1 deal), Parham Benisi (1 deal) and Alex Bouaziz (1 deal).
How can founders reach Hedda Baverud Olsson?
Founders on Lounge can see Hedda Baverud Olsson's contact details in AI Investor Contacts (paid plans), check for a warm introduction through members who worked with them under Warm Paths, and add Hedda Baverud Olsson to their Investor Pipeline to track the conversation.