Ingrid Bojner
About Ingrid Bojner
Ingrid Bojner is based in Stockholm. She holds a master's degree from the Stockholm School of Economics. Her earlier career included McKinsey & Company, where she was an associate partner, and a sales leadership role at Telia. She was also Deputy CEO and head of marketing at SSE's executive education unit.
She then joined Storytel, the audiobook and e-book streaming service. She served on its management team and later as CEO. In a LinkedIn post she said Storytel grew from 300 MSEK to 3,500 MSEK in revenue over seven years, and that she pushed through hard decisions as CEO in 2022 that returned the company to profitability.
She now works as a professional board member and angel investor. Her board roles include Deezer (from 2022), Falck (from 2023), Apoteket and Carnegie Investment Bank. She is also chair of New Republic Public Affairs, and LinkedIn lists Mentimeter as her current employer.
Bojner is an angel investor in the Swedish network DHS Venture Partners and became its chair in 2025. She described the group in a LinkedIn post as an investor network that backs entrepreneurs and shares knowledge among its members. She is also listed as speaking on an angel investing in the Nordics panel at Nordic Funding Day 2026. She has coached ventures from the SSE Business Lab.
She has said she tries to contribute as a board member and angel by encouraging teams to try things, learn and adjust. She also stresses focus on what customers want and will pay for, and a clear shared vision inside the company.
In June 2026 Bojner took part as an angel in Tonada's €2.6M pre-seed round. Antler led the round, with Spintop Ventures, RTP Global, Triple A VC and Karaoke Club participating. Tonada is a Stockholm-based company founded in 2025. It uses AI to generate original, royalty-free music for the physical spaces of retail and hospitality brands.
On LinkedIn she has also praised Normain, which applies extractional AI to turn unstructured documents into verified insights for professionals. She described herself in that post as an angel investor. The year and terms of any investment in Normain are not public.
Her disclosed AI deal is a pre-seed round in a Stockholm company, and she is active in Nordic angel networks. Her public comments point to scale-ups and start-ups with customer focus and strong company culture. Her own background is in digital transformation, media, telecom, retail, banking and insurance. Check size and sector rules are not public.
- Tonada: AI-generated, royalty-free music for brands' physical spaces; took part in the €2.6M pre-seed round announced in June 2026.
- Normain: extractional AI for turning unstructured documents into verified insights; she publicly praised it as an angel investor, year not public.
- eu-startups.com/2026/06/stockholm-based-tonada-lands-e2-6-million-to-h
- app.dealroom.co/news/feed/tonada-lands-2-9m-to-create-ai-generated-son
- linkedin.com/in/ingridbojner
- marketscreener.com/insider/INGRID-BOJNER-A26WMP
- falck.com/news/latest-news/experienced-digital-leader-joins-falcks-boa
- politicaldd.se/en-us/team/ingrid-bojner
- newrepublic.se/en-us/coworkers/ingrid-bojner
- marketscreener.com/quote/stock/VEND-MARKETPLACES-ASA-1413269/news/Schi
Investing activity
Ingrid Bojner appears in 1 AI deal tracked by the Lounge deals desk. The rounds are mostly Pre-seed, with a median round size of $3M. The most recent is Tonada (Pre-seed, €2.6M, Jun 2026).
Ingrid Bojner most often invests alongside Antler, Karaoke Club, Triple A VC and Mattias Miksche, and the companies they back on Lounge are mostly in AI.
Deals
Frequently asked questions about Ingrid Bojner
Who is Ingrid Bojner?
She is a Stockholm-based angel investor and board professional. She was previously CEO of Storytel and worked at McKinsey and Telia.
Has Ingrid Bojner invested in AI startups?
Yes. She was one of the angels in Tonada's €2.6M pre-seed round in June 2026. She has also publicly praised the AI company Normain as an angel investor.
What is Ingrid Bojner's check size?
No check size is public. Founders should not assume a range.
What stage does Ingrid Bojner invest in?
Her disclosed AI deal is a pre-seed round. She also invests through the DHS Venture Partners angel network, which she chairs, and speaks on Nordic angel investing.
What does Ingrid Bojner look for in founders?
She has said a clear focus on what customers want and will pay for makes it easier to build a company with a shared goal. She also values curiosity, learning and a culture where people can take risks and learn from mistakes.
How can founders reach Ingrid Bojner?
She is active on LinkedIn, and founders can start there. She has no personal website or X account that we could confirm.
Is Ingrid Bojner an angel investor?
Yes. Ingrid Bojner invests personally as an angel.
What AI companies has Ingrid Bojner invested in?
Ingrid Bojner's AI investments include Tonada. The 1 round on Lounge are listed on this page with amounts, dates and co-investors.
What stage does Ingrid Bojner invest at?
In the rounds tracked on Lounge, Ingrid Bojner has invested at Pre-seed, with a median round of $3M.
Who does Ingrid Bojner co-invest with?
Ingrid Bojner's most frequent co-investors on Lounge are Antler (1 deal), Karaoke Club (1 deal), Triple A VC (1 deal), Mattias Miksche (1 deal) and Spintop Ventures (1 deal).