Norberts Erts
About Norberts Erts
Norberts Erts is based in Barcelona, Catalonia, Spain. He co-founded the HR software company CakeHR. A company post says he joined founder Kaspars Upmanis as co-founder in 2013 and ran marketing. A 2019 trade report on the sale lists Upmanis as CEO and Erts as CMO.
The Sage Group plc acquired CakeHR, and the deal was announced in November 2019. Terms were not disclosed. Crunchbase lists his later role as Director of Product Marketing, HR and Payroll at Sage Group. He has written on HR technology, GDPR and AI in HR for trade publications and on Medium.
Crunchbase lists his education at Turiba University and the London School of Economics and Political Science. His bio says he is exploring the intersections of technology, marketing, business, finance, AI and crypto. His LinkedIn profile lists BADideas.fund as his current affiliation.
Crunchbase records 6 investments in 6 portfolio companies. It shows 0 lead investments and 0 exits. It lists him as the founder of 1 company, which is CakeHR.
He co-leads BADideas.fund with Raimonds Kulbergs. Nordic9 describes it as an early-stage angel syndicate. It says the syndicate provides EUR 50k to EUR 100k in funding for startups in Central and Eastern Europe. That figure describes the syndicate. It is not a personal check size for Erts.
Crunchbase does not show dates for his investments in the public view. Years are left out here rather than guessed.
Public information on his focus is limited. The Nordic9 description of BADideas.fund points to early-stage startups in Central and Eastern Europe. The investor directory Raizer lists him as investing at Pre-seed and Seed. It lists US/Canada and Eastern Europe as regions, and crypto, e-commerce, consumer goods and marketplaces as industries. Raizer is a third-party aggregator, not a statement from Erts.
Crunchbase shows no lead investments, so founders should expect him to join rounds that others lead. He has not published a thesis or a personal check size that we could find. His bio names AI, crypto, marketing and finance as areas of interest.
- Giraffe360: Crunchbase lists Erts as an investor in its Series A. The company is based in London, England. Crunchbase shows this as his latest investment and does not show the date publicly.
- Value Space Co.: Crunchbase lists Erts as an investor in its Seed round. The investment date is not public.
- crunchbase.com/person/norberts-erts
- linkedin.com/in/ertsno
- nordic9.com/companies/badideasfund
- sagehr.medium.com/the-story-of-our-company-rebranding-and-logo-366d9fe
- enterprisetimes.co.uk/2019/11/29/sage-eats-cakehr
- raizer.app/investor/norberts-erts
- crunchbase.com/organization/giraffe360/org_similarity_overview
- crunchbase.com/organization/value-space-co
Investing activity
Norberts Erts has made 6 investments according to Crunchbase across 6 portfolio companies, and has founded 1 company.
Deals
Frequently asked questions about Norberts Erts
Is Norberts Erts an angel investor?
Yes. Crunchbase lists 6 personal investments in 6 portfolio companies. He also co-leads the BADideas.fund angel syndicate.
What companies did Norberts Erts build?
He co-founded CakeHR, an HR software company, and worked on marketing. The Sage Group plc acquired it, and the deal was announced in 2019.
Does Norberts Erts lead rounds?
Crunchbase shows 0 lead investments for him. Founders should expect him to join rounds that another investor leads.
What check size does Norberts Erts write?
He has not published a personal check size. BADideas.fund, which he co-leads, is described as providing EUR 50k to EUR 100k to CEE startups.
What stage and regions does Norberts Erts invest in?
The syndicate he co-leads targets early-stage startups in Central and Eastern Europe. An investor directory lists Pre-seed and Seed, with US/Canada and Eastern Europe as regions.
Where is Norberts Erts based?
He is based in Barcelona, Catalonia, Spain.
How can founders reach Norberts Erts?
Founders on Lounge can see Norberts Erts's contact details in AI Investor Contacts (paid plans), check for a warm introduction through members who worked with them under Warm Paths, and add Norberts Erts to their Investor Pipeline to track the conversation.