Paul Boruta
About Paul Boruta
Paul Boruta is CEO and Founder of Slingwave, an AI-driven marketing analytics, attribution and media optimization company he started in 2017. Slingwave's products combine Bayesian marketing mix modeling, attribution and experimentation, and it serves eCommerce, direct-to-consumer and CPG brands. Crunchbase lists him in Los Angeles. Some directory and press sources place him in Minneapolis.
Before Slingwave he co-founded and ran Pipewave, a YouTube-focused creative and media optimization platform. ZEFR acquired it. His Crunchbase bio gives 2012 and Slingrocket's site gives 2013. He then led Ad Products at ZEFR, and he has continued to advise the company. Earlier he led Ad Products at Yahoo! and started his career as an equity research analyst at Goldman Sachs and Piper Jaffray.
He holds an MBA from Harvard Business School and a BA from St. Olaf College. He advises ZEFR, Zypmedia (acquired by Sinclair), Plush Digital (merged with From The Future) and the University of Minnesota's School of Statistics, where he joined the advisory board. He also hosts a marketing podcast, The Incremental Marketer.
Boruta's public investing record is small. Crunchbase counts 2 investments, 1 portfolio company, no lead investments and no exits. The one visible investment is Slingwave, his own company. Crunchbase records a funding round dated April 30, 2021 in which he and Slingrocket invested. The amount was not disclosed.
He is also the founder of Slingrocket, which describes itself as providing advisory services and funding to startups.
Slingrocket's site names machine learning and AI, marketing analytics and attribution technologies as categories for planned future investments. No AI investments beyond Slingwave are publicly listed. Slingwave itself is an AI-native measurement platform. In January 2026 it unveiled a unified platform for eCommerce and DTC brands at CES.
The stated focus, from Slingrocket, is machine learning and AI, marketing analytics and attribution. Crunchbase classifies Slingrocket as an early-stage venture accelerator. His own investor type and stage fields are hidden on Crunchbase. No check size, fund size or geographic preference is public. His operating background suggests he is most useful to founders building marketing measurement, advertising technology and data science products. That is an inference from his career and not a statement from him.
- crunchbase.com/person/paul-boruta
- crunchbase.com/organization/slingwave
- crunchbase.com/organization/slingrocket
- slingrocket.com/home
- linkedin.com/in/boruta
- cla.umn.edu/statistics/news-events/news/new-advisory-board-member-paul
- finance.yahoo.com/news/slingwave-brings-ai-powered-unified-130000078.h
- podcasts.apple.com/ie/podcast/the-incremental-marketer/id1843147010
Investing activity
Paul Boruta has made 2 investments according to Crunchbase across 1 portfolio company, and has founded 3 companies.
Deals
Frequently asked questions about Paul Boruta
Does Paul Boruta invest in AI startups?
Slingrocket, his advisory and funding vehicle, lists machine learning and AI as a category for planned investments. The only investment publicly documented is in his own company, Slingwave.
What is Paul Boruta's check size?
No check size is public. Crunchbase shows the 2021 Slingwave round as an undisclosed amount.
What stage does Paul Boruta invest in?
Crunchbase lists Slingrocket as an early-stage venture accelerator. His personal stage preference is not public.
What companies has Paul Boruta founded?
He founded Pipewave, which ZEFR acquired, and Slingwave in 2017. He also founded Slingrocket. Crunchbase counts 3 founded companies.
What should founders pitching Paul Boruta know?
His expertise is in advertising, marketing analytics, attribution and statistics, so pitches in those areas fit his background best. He has not published an investment thesis or check size.
Is Paul Boruta an angel investor?
Yes. Paul Boruta invests personally as an angel and is CEO & Founder at Slingwave. Crunchbase counts 2 investments.
Where is Paul Boruta based?
Paul Boruta is based in Los Angeles, California, United States.
How can founders reach Paul Boruta?
Founders on Lounge can see Paul Boruta's contact details in AI Investor Contacts (paid plans), check for a warm introduction through members who worked with them under Warm Paths, and add Paul Boruta to their Investor Pipeline to track the conversation.