Shipped: Fit + Intent Lead Scoring Model

Artemis GTM scores leads on a Fit plus Intent model on a 0-100 scale: about 50 points for firmographic fit and 50 for behavioral intent. Route hot leads (80+) to sales immediately and hold warm leads (60-79) in nurture until their score climbs. The model works in HubSpot, Salesforce, or any CRM with custom field support.