Shipped: Website Visitor Deanonymization
Website visitor deanonymization is implemented in six steps: choose a tool that fits your traffic (Warmly for company-and-person coverage, RB2B for US person-level), install its tracking script, tune ICP filters, wire CRM enrichment and Slack alerts, then route identified accounts to a fast follow-up.
GTM
2 comments
What's the resolution rate and the false positive rate? I found website deanonimization from Vector and Rb2B to give a lot of fake signals (saying people were visiting our site where it wasn't the right person).
depends on if you're running deterministic or probabilistic. I've found false positives across all providers, but there's still good data to go after and speed to lead on a first party high intent page visit is still far better than not acting on any of it.