Shipped: Speed to Lead

To hit sub-5-minute lead response, install website visitor identification, connect it to your CRM, automate lead routing, and trigger real-time alerts and sequences. Artemis GTM cites Harvard Business Review's 2011 average of about 42 hours (among 2,241 audited US companies, counting those that replied within 30 days), and responding within minutes is linked to materially higher qualification.