Competitor comparison page
A fair, specific comparison against one competitor that wins on the criteria buyers actually use.
Use it when
Buyers keep asking 'how are you different from X?'
What you fill in
- us Our product and strengths
- them The competitor, from their own site and reviews
- deals What won or lost recent deals against them
The prompt
Write a comparison page: us versus them. Us: us Their positioning and reviews: them Recent deals: deals 1. Who should pick them, honestly. Who should pick us. 2. A comparison table on the 6 criteria buyers weigh most (take them from the deals), with a short note per cell. 3. Three reasons customers switch to us, each with proof. 4. A migration section: what moving takes. Be accurate and fair; never claim something about them you cannot source. Mark claims needing verification. Before you answer, check your draft against every instruction above and fix anything that misses.
Why it works
- Honesty about who should pick the competitor builds credibility.
- Criteria come from real deals.
- Flags unsourced claims.