Two-week launch plan
A day-by-day launch plan across your channels, with owners, assets and the one metric for each day.
Use it when
You have a launch date and a scattered list of ideas.
What you fill in
- launch What is launching, the date and the goal
- channels Channels you have: list size, social following, communities, partners
- team Who can do what
The prompt
Plan a launch. Launch: launch Channels: channels Team: team Make a day-by-day plan from 7 days before to 7 days after launch. For each day: the action, the channel, the owner, the asset needed, and the metric to check. Then list every asset to make (with a deadline) and the 3 things most likely to go wrong on launch day with a fallback for each. Fit the plan to the team's real capacity; drop channels before overloading people. Before you answer, check your draft against every instruction above and fix anything that misses.
Why it works
- Day-level granularity makes it executable.
- Lists assets with deadlines.
- Plans fallbacks for launch-day failures.