Top pickGo-to-market and marketing
Ideal customer profile from real customers
Finds the shared traits of your best customers and turns them into an ICP you can target and disqualify against.
Use it when
Outbound and ads are spraying too wide.
What you fill in
- best Your 5 to 10 best customers: industry, size, buyer title, use case, why they stay
- worst A few customers who churned or were painful, and why
The prompt
Build an ideal customer profile. Best customers: best Worst customers: worst 1. Firmographics the best share (industry, size, region, stage, stack), with how many of them match each trait. 2. The trigger: what usually happened right before they bought. 3. Buyer and champion: titles, what they are measured on, their words for the problem. 4. Disqualifiers drawn from the worst customers. 5. A one-paragraph ICP and a 5-question qualification checklist for sales. 6. Where to find more of them: lists, communities, signals to watch. Only claim a trait if the data supports it; say "too few examples" otherwise. Before you answer, check your draft against every instruction above and fix anything that misses.
Why it works
- Derives the ICP from evidence, including bad-fit customers.
- Names buying triggers, which make targeting timely.
- Produces a usable qualification checklist.