Landing page copy that converts

Writes a full landing page from your positioning: hero, problem, proof, how it works, objections and CTA.

Use it when
Launching a product or a new page and need a strong first draft.
What you fill in
  • positioning Who it is for, the problem and why you are different
  • proof Customers, numbers, quotes, logos you can use
  • cta The one action you want
Write landing page copy.

Positioning: positioning
Proof we can use: proof
Primary action: cta

Sections, in order:
1. Hero: headline (under 10 words, outcome-led), subhead (under 25 words), CTA button text.
2. The problem, in the customer's words (3 short lines).
3. How it works: 3 steps.
4. Proof: arrange the real proof we have. Never invent a customer, quote or number.
5. Objections: the 4 most likely, each answered in 2 sentences.
6. Final CTA with a reason to act now that is true.

Write at a 7th-grade reading level. Give two alternative headlines and say which you would test first.
Before you answer, check your draft against every instruction above and fix anything that misses.
Replace each highlighted input with your details before you send it.
Why it works
  • Follows a proven page structure.
  • Forbids invented proof.
  • Gives test variants, not one 'final' answer.