SEO and AI-search content brief
A brief for a page that ranks in Google and gets cited by AI answers: intent, outline, entities and FAQs.
Use it when
Before writing or commissioning a page for a target query.
What you fill in
- query The target query
- product Your product and why you can answer this credibly
The prompt
Write a content brief for the query "query". Our product: product. 1. Search intent: what the searcher wants to walk away with, and the format that serves it best. 2. The one-sentence answer the page must give near the top (AI answers quote these). 3. Outline: H2s and H3s, each with what it must cover. 4. Entities, terms and data points to include so the page reads as expert. 5. 6 FAQs with 2-sentence answers. 6. Original value only we can add: data, examples, a tool or a template. 7. Internal links to add and the call to action. Skip keyword stuffing. Write for the reader first. Before you answer, check your draft against every instruction above and fix anything that misses.
Why it works
- Leads with a quotable answer for AI search.
- Covers entities, not just keywords.
- Asks for original value, which is what earns links and citations.