On Lounge since Oct 2026
Nadim Sadek
Member #606FounderL2Founder & Chief Executive Officer, Shimmr AI
Decision Intelligence-led, autonomous inventory marketing at scale
Achievements
Plugged In ×2Connected sources: GitHub, Hugging Face, LinkedIn, X, website.How: Connected 2 sources (GitHub, LinkedIn, X or a website) in Settings
Plugged In×2Featured
StorytellerPosts published.How: Published 1 post
Storyteller
Founding MemberOne of the first 500 members.How: Joined Lounge in the founding cohort
Founding Member
Stack
About
Nadim Sadek is Founder and Chief Executive Officer of Shimmr AI in London, which builds a discoverability engine that helps publishers and other large catalog owners decide which titles to market and then run campaigns at scale. He is a consumer psychologist who previously founded and led ProQuo AI. Nadim is the author of the books Shimmer, don't Shake and Quiver, don't Quake, which look at how publishing and creative work can embrace AI.
Raises & exits
Member Raises$3.8M
Led by David Kershaw, Bill Muirhead, Jeremy Sinclair
Shimmr AI has raised about $3.8M (£3M) in a December 2023 seed round at a roughly £12M valuation, backed by M&C Saatchi founders and other advertising veterans.
Exits
Hall of Fame →ProQuo AI
Undisclosed
ProQuo AI, formerly TransgressiveX, was sold to Grafton Capital in 2022 for an undisclosed amount.
Sadek Wynberg Research
Undisclosed
Sadek Wynberg Research, the UK's largest qualitative research agency, was sold to WPP in 2003 for an undisclosed amount.
