Hi, I'm Nadim, building Shimmr AI, a discoverability engine for catalogs, in London

I'm Nadim Sadek, founder and CEO of Shimmr AI in London. I'm a consumer psychologist by training, and I previously founded and led ProQuo AI. I've also written two books on how publishing and creative work can embrace AI: Shimmer, don't Shake and Quiver, don't Quake. I'm also an author of children's books and a forthcoming one on the psychology and brands of motorcycling. As well as LinkedIn, you can see more here: linktr.ee/nadimsadek

Shimmr helps publishers and holders of other large inventory owners decide which products deserve marketing attention, then run campaigns at scale. Our Heat Pulse screens a catalog for cultural resonance before any budget is committed, and the Strategizer ranks tailored strategies for each product. Campaigns are then generated, deployed and learned from in one loop.

I'd love to meet founders and investors working on agentic systems that act on real spend, and to compare notes on keeping them governed. Intros or honest feedback are very welcome.