Optimove

Optimove is an AI-powered SaaS company that offers a Customer-Led Marketing Platform designed to unify customer data and automate personalized engagement. Founded in 2012 in Tel Aviv, Israel, Optimove serves over 1,200 brands globally, focusing on maximizing customer lifetime value (LTV). The company employs around 450 people and has raised $95 million in funding. The platform features a suite of tools for planning, executing, measuring, and optimizing marketing strategies. Key capabilities include AI decisioning, predictive analytics, multichannel orchestration, real-time personalization, and statistically credible attribution. Optimove specializes in customer retention automation and offers tailored solutions for various industries, including iGaming, retail, travel, and financial services. The company is recognized for its innovative approach, having been named a leader in cross-channel campaign management by Forrester in 2021.

Top 100 SaaS by revenue (GetLatka). A SaaS company retooling its product to be AI-native.