Persona

Persona Identities, Inc. is an identity verification company based in San Francisco. Founded in 2018 by Rick Song and Charles Yeh, Persona provides configurable identity infrastructure for businesses to verify individuals and organizations. Their platform supports user onboarding and helps companies comply with regulatory requirements such as KYC, AML, and KYB. Persona's services include automated government ID verification across 200+ countries, risk assessment and fraud detection, customizable workflows, case review and orchestration, and ongoing monitoring for compliance and fraud prevention. The company serves enterprise customers in the FinTech and High Tech sectors, including notable clients like Robinhood, Brex, Square, LinkedIn, Twilio, and Travelex. With a focus on speed and trust building, Persona aims to enhance the online identity verification process. The company has raised $418 million in funding, achieving a valuation of $2 billion after its Series D round in 2024.