Bing Gordon
About Bing Gordon
Bing Gordon co-founded Electronic Arts in 1982. He ran marketing and product development there and was Chief Creative Officer from 1998 to 2008. He has a BA from Yale and an MBA from Stanford.
He joined Kleiner Perkins in June 2008, where he has been a partner, Chief Product Officer and advisor. He led the firm's sFund, which launched in 2010 to back social-web applications. He was on Zynga's board from 2008 until its 2022 combination with Take-Two, and he became a Take-Two director in May 2022. He was on Amazon's board from 2003 to early 2018.
His current boards include Duolingo and Truecaller. Take-Two also lists Airtime Media, Dreamscape, Flipboard, N3twork and Zume among his private-company boards.
Crunchbase lists 6 personal investments, and Tracxn lists 4 angel investments, with Metafy's December 2020 seed round as the earliest. Tracxn also lists a Series B in Mino Games (February 2023) and a Series A in Stream Captain (October 2021). Crunchbase and NFX Signal also list a Quest Portal seed round in October 2023. The listings are not identical, so treat the counts as approximate. Most of the named companies are in gaming.
His most recent listed investment is Levellr, which raised a $2.5M seed round in January 2026. The round was led by Fuel Ventures. Levellr describes itself as an AI insights platform that helps game studios and brands monitor Discord and other community conversations. The announcement names him among the round's supporting investors, alongside Mark Pincus's Workplay Ventures, Frank Gibeau and Phil Mansell.
We did not find other AI-specific angel investments attributed to him in public sources.
His public record centers on games, consumer apps and social products, and on companies close to gaming such as community tooling. Listed angel rounds are mostly seed and Series A, with one Series B. Tracxn lists his investments as concentrated in the United States and United Kingdom. Quest Portal is an Icelandic company. We found no public statement from him on angel check size or a formal thesis for AI founders.
- Levellr: AI insights platform for Discord and game communities; $2.5M seed led by Fuel Ventures, January 2026.
- Quest Portal: seed round of about $8M listed on NFX Signal, October 2023.
- Mino Games: Series B listed by Tracxn, February 2023.
- Stream Captain: Series A listed by Tracxn, October 2021.
- Metafy: seed round listed by Tracxn, December 2020.
- Duolingo: Kleiner Perkins first invested in 2014 with Gordon as partner (fund investment, not angel).
- fuel.ventures/leading-discord-ai-insights-platform-levellr-raises-25m-
- tracxn.com/d/people/bing-gordon/__YOLYuLvyo356HhFnkOcU_Jot6WviRmAFDbEf
- take2games.com/ir/board-member/bing-gordon
- kleinerperkins.com/people/advisors/bing-gordon
- interactive.org/special_awards/details.asp?idSpecialAwards=21
- crunchbase.com/person/bing-gordon
- signal.nfx.com/investors/bing-gordon
- en.wikipedia.org/wiki/Bing_Gordon
Investing activity
Bing Gordon appears in 1 AI deal tracked by the Lounge deals desk. The rounds are mostly Seed, with a median round size of $3M. The most recent is Levellr (Seed, $2.5M, Jan 2026).
Bing Gordon most often invests alongside Fuel Ventures, Founded in 2014, Frank Gibeau and Phil Mansell, and the companies they back on Lounge are mostly in AI.
Deals
Frequently asked questions about Bing Gordon
Does Bing Gordon invest in AI startups as an angel?
He took part in Levellr's $2.5M seed round in January 2026. Levellr builds AI insights tools for game studios and brands. Public sources show few other AI-specific angel deals.
What stage does Bing Gordon invest in?
His listed angel investments are mostly seed and Series A, with one Series B in Mino Games. He has no published stage rule for angel checks.
What is Bing Gordon's angel check size?
It is not public. NFX Signal lists a range for his Kleiner Perkins role, but that is a fund figure and not an angel check size.
What sectors does Bing Gordon back?
His record is concentrated in gaming, consumer and social products, and tools serving those markets. His boards include Duolingo, Truecaller and Take-Two.
What is Bing Gordon's background?
He co-founded Electronic Arts in 1982 and was its Chief Creative Officer from 1998 to 2008. He has been a Kleiner Perkins partner since 2008.
How can founders reach Bing Gordon?
His public contact point is his LinkedIn profile. We found no personal website or verified X account. A warm introduction through a shared investor or board connection fits his network better than a cold pitch.
Is Bing Gordon an angel investor?
Yes. Bing Gordon invests personally as an angel.
What AI companies has Bing Gordon invested in?
Bing Gordon's AI investments include Levellr. The 1 round on Lounge are listed on this page with amounts, dates and co-investors.
What stage does Bing Gordon invest at?
In the rounds tracked on Lounge, Bing Gordon has invested at Seed, with a median round of $3M.
Who does Bing Gordon co-invest with?
Bing Gordon's most frequent co-investors on Lounge are Fuel Ventures (1 deal), Founded in 2014 (1 deal), Frank Gibeau (1 deal), Phil Mansell (1 deal) and Norman Cheuk (1 deal).