Jochen Krisch
About Jochen Krisch
Jochen Krisch publishes Exciting Commerce, an independent e-commerce industry publication. By its own description it has covered new markets and business models in online retail since 2005. His LinkedIn profile lists him in the Greater Munich area and lists FAU Erlangen-Nürnberg as his university.
His site says he gives talks, works as a guest lecturer, and wrote a trend dossier on social commerce for the Zukunftsinstitut. He also published a column collection, "E-Commerce für Fortgeschrittene". The site says he supports startups in e-commerce and media as an advisor, coach and business angel. It also says he sits on the board (Verwaltungsrat) of Flaschenpost.ch.
Tracxn lists Jochen Krisch as a Germany-based angel investor with a portfolio of three companies. Its data shows VYTAL (seed, February 2021) and wyrld (seed, February 2025), and it names Connox as a notable investment. It gives no year for Connox. Tracxn's figures can lag, and its page did not yet show ShopAgentic when we checked.
Jochen Krisch is a named angel in ShopAgentic's €1.9M pre-seed, announced in June 2026. The round was co-led by May Ventures and Greenfield Capital and was reported as oversubscribed. ShopAgentic is a Hannover-based startup building infrastructure for agentic commerce, meaning online shopping carried out by AI agents. The company's site says he and Sven Rittau joined as Business Angels and Advisors.
The Next Web describes the company as a few months old and the product as pre-launch at the time of the round. We found no other AI-specific investments by him in public sources.
Public data points to early-stage investing in Germany, mainly in retail, consumer, e-commerce and media. His recent rounds were seed (VYTAL, wyrld) and pre-seed (ShopAgentic). He is an operator-angel who also advises. We found no public statement of his check size or investment criteria, so none is given here.
- ShopAgentic: Hannover-based infrastructure for agentic commerce. He joined its €1.9M pre-seed in June 2026.
- wyrld: Seed round in February 2025, per Tracxn. The round was about $1.03M in total.
- VYTAL: Seed round in February 2021, per Tracxn. The round was about $2.42M in total.
- Connox: Listed by Tracxn as a notable investment. The year is not public in the sources we found.
- excitingcommerce.de/about
- linkedin.com/in/jochen-krisch
- tracxn.com/d/people/jochen-krisch/__bstWK6_1pUANtaH6tx5g1lbMgSAd-KS2-q
- thenextweb.com/news/shopagentic-1-9m-pre-seed-agentic-commerce
- startup.eu/investments/shopagentic-1-9-m-pre-seed-06-2026
- shopagentic.com/preseed
- shopagentic.com
- cbinsights.com/investor/greenfield-one
Investing activity
Jochen Krisch appears in 1 AI deal tracked by the Lounge deals desk. The rounds are mostly Pre-seed, with a median round size of $2M. The most recent is ShopAgentic (Pre-seed, €1.9M, Jun 2026).
Jochen Krisch most often invests alongside Greenfield Partners, May Ventures, Peter Wolff and Peter McCoy, and the companies they back on Lounge are mostly in AI.
Deals
Frequently asked questions about Jochen Krisch
Who is Jochen Krisch?
He is the publisher of Exciting Commerce, a Munich-area e-commerce publication running since 2005. He is also a business angel and advisor to e-commerce and media startups.
Has Jochen Krisch invested in AI startups?
Yes. He is a named angel in ShopAgentic's €1.9M pre-seed, announced in June 2026. ShopAgentic builds infrastructure for agentic commerce.
What stage does Jochen Krisch invest at?
His known investments are pre-seed and seed rounds: ShopAgentic (pre-seed, 2026), wyrld (seed, 2025) and VYTAL (seed, 2021).
What is Jochen Krisch's check size?
It is not public. We found no statement from him on check size, and the amount of his own investment in ShopAgentic was not disclosed.
What sectors does Jochen Krisch back?
Tracxn lists retail and consumer as his main sectors, and his own site names e-commerce and media. He has invested mainly in Germany.
Should I pitch Jochen Krisch if I am not building in commerce?
His public record centers on e-commerce, retail and media, so commerce-related AI products are the clearest fit. We found nothing showing he invests outside those areas.
Is Jochen Krisch an angel investor?
Yes. Jochen Krisch invests personally as an angel.
What AI companies has Jochen Krisch invested in?
Jochen Krisch's AI investments include ShopAgentic. The 1 round on Lounge are listed on this page with amounts, dates and co-investors.
Where is Jochen Krisch based?
Jochen Krisch is based in Munich, Bavaria, Germany.
Who does Jochen Krisch co-invest with?
Jochen Krisch's most frequent co-investors on Lounge are Greenfield Partners (1 deal), May Ventures (1 deal), Peter Wolff (1 deal), Peter McCoy (1 deal) and Andy Lenz (1 deal).