Sander Janca-Jensen
About Sander Janca-Jensen
Sander Janca-Jensen is a Copenhagen-based entrepreneur. He is co-founder and CEO of Flatpay, a Danish payments and point-of-sale provider for small and medium-sized businesses. Flatpay was founded in 2022 with three co-founders.
Before Flatpay he worked at Verisure, where he was Deputy Managing Director, Field Sales Director and Inhouse Sales Director. Earlier roles were in sales and management at Berlingske Media. He co-founded SimplyJob (2017 to 2018), Høreservice Danmark and Måtteservice Danmark. He studied at Copenhagen Business School.
In November 2025 TechCrunch reported that Flatpay was valued at €1.5 billion after a €145M round. He told TechCrunch the company had passed €100M of ARR in October 2025.
His public investing record is short. Crunchbase lists one personal investment, in Norlix. CB Insights also lists him as a co-investor in the Pluto.markets seed round in February 2026, which it puts at $6M. He invests alongside his Flatpay co-founder Rasmus Busk and with institutional seed investors such as SEED Capital.
Norlix is the AI investment on the Lounge deals desk. It is a Danish digital insurance and pension broker for small and medium-sized businesses. It uses data and AI to recommend and place coverage, and to manage claims. In March 2026 it raised DKK 30M (about $4.6M) in a seed round led by SEED Capital. Janca-Jensen took part as an existing investor, alongside Rasmus Busk, Kristian Nygaard Johansen and Medley VC.
Danish business registry aggregators list him as a board member of Norlix ApS from April 2026. They also show a 5 to 9.99% ownership stake held through his holding company. Danish press later reported that the seed round was extended to DKK 40M in total.
The public record shows seed-stage rounds in Danish startups, in fintech and insurtech, usually next to a lead seed fund. He has not published a check size, a thesis or a list of criteria that we could find. Founders should not assume a range or an AI-only focus. Flatpay's own approach, which he describes as simple, transparent pricing and in-person field sales, is the clearest public signal of what he values as an operator.
- Norlix: Danish AI-driven digital insurance and pension broker for SMEs. He joined its DKK 30M seed round in March 2026.
- Pluto.markets: He is listed as a co-investor in its $6M seed round in February 2026 (CB Insights). We could not confirm what it does from our sources.
- crunchbase.com/person/sander-janca-jensen
- mazanti.dk/en/news/norlix-raises-dkk-30-million-in-seed-financing-roun
- theorg.com/org/flatpay/org-chart/sander-janca-jensen
- techcrunch.com/2025/11/16/fast-growing-danish-startup-flatpay-joins-th
- cbinsights.com/investor/michael-seifert
- ownr.dk/users/public-profile/4006815655
- dontt.dk/norlix
- cbinsights.com/investor/seed-capital
Investing activity
Sander Janca-Jensen appears in 1 AI deal tracked by the Lounge deals desk. The rounds are mostly Seed, with a median round size of $5M. The most recent is Norlix (Seed, $4.6M (DKK 30.0M), Mar 2026).
Sander Janca-Jensen most often invests alongside Seed Capital, Kristian Johansen, Medley Capital and Rasmus Busk, and the companies they back on Lounge are mostly in AI.
Deals
Frequently asked questions about Sander Janca-Jensen
Has Sander Janca-Jensen invested in AI startups?
Yes. He took part in the DKK 30M ($4.6M) seed round of Norlix in March 2026. Norlix is a Danish insurance and pension broker that uses AI to serve SMEs.
What is Sander Janca-Jensen's check size?
It is not public. We found no statement from him or reporting that gives a check size or range.
What stage does Sander Janca-Jensen invest in?
His documented investments are seed rounds, in Norlix and Pluto.markets, both alongside institutional seed investors. He has not stated a stage preference.
Who is Sander Janca-Jensen?
He is the co-founder and CEO of Flatpay, a Copenhagen-based payments company valued at €1.5 billion in late 2025. He previously held senior sales and leadership roles at Verisure.
Does Sander Janca-Jensen invest outside Denmark?
No non-Danish investments were found. Both documented investments are in Danish startups, though Flatpay itself operates in several European markets.
How should founders approach Sander Janca-Jensen?
He has published no pitch process. His known investments came through rounds led by Danish seed funds and his network of Flatpay co-founders, so a warm introduction from that circle is the likeliest route.
Is Sander Janca-Jensen an angel investor?
Yes. Sander Janca-Jensen invests personally as an angel.
What AI companies has Sander Janca-Jensen invested in?
Sander Janca-Jensen's AI investments include Norlix. The 1 round on Lounge are listed on this page with amounts, dates and co-investors.
What stage does Sander Janca-Jensen invest at?
In the rounds tracked on Lounge, Sander Janca-Jensen has invested at Seed, with a median round of $5M.
Who does Sander Janca-Jensen co-invest with?
Sander Janca-Jensen's most frequent co-investors on Lounge are Seed Capital (1 deal), Kristian Johansen (1 deal), Medley Capital (1 deal) and Rasmus Busk (1 deal).