Anupam Mittal
About Anupam Mittal
Anupam Mittal is the founder and CEO of People Group, the parent company of Shaadi.com, Makaan.com and Mauj Mobile. According to 5paisa, he founded People Group in 1996 and later launched Shaadi.com.
He co-founded the Internet and Mobile Association of India (IAMAI) and chaired it from 2006 to 2007. He still sits on its Governing Council. Since 2021 he has been an investor on the TV show Shark Tank India. Tracxn also lists him as a board member of LetsVenture.
Public sources give different counts. Tracxn lists 259 investments, Crunchbase lists 132, and Wikipedia and other profiles say he has invested in over 250 companies. Earlier backing reported in the press includes Ola, BigBasket, Druva and Porter. Tracxn's most recent listed deal is Iztri (Seed, September 2026).
In an Entrepreneur India interview, Mittal said he chose early-stage investing because it lets him play for very large returns. He said he works from his experience in technology and internet businesses. The three things he says he looks at are TAM (market size), team and timing.
In May 2026 Mittal co-led Flexprice's $1.5M seed round with Shastra VC, which led the round. TDV Partners also took part. Flexprice, founded in 2024, builds open-source usage-based billing and metering infrastructure for AI-native and API-first companies. It is headquartered in New Delhi, with teams in Bengaluru and San Francisco.
In August 2026 he was named as an angel investor in Superleap's INR 360M (about $3.7M) round. Peak XV's Surge led the round, which the press described as pre-Series A and Crunchbase lists as a seed round. Superleap is a Bengaluru company building an AI-native CRM for large sales and revenue teams.
Mittal invests mainly at the early stage, and the deals on Lounge are seed rounds. Tracxn describes his portfolio as mostly consumer and retail, spread across more than 30 sectors and companies in India, the United States and other countries. His recent AI deals are in developer infrastructure and enterprise software. His personal check size is not public.
- Flexprice: open-source usage billing and metering for AI companies; co-led the $1.5M seed round in May 2026.
- Superleap: AI-native CRM for enterprise sales teams; angel investor in the INR 360M round, August 2026.
- Ola: ride-hailing company, listed among his earlier angel investments.
- BigBasket: online grocery company, listed among his earlier angel investments.
- Druva: data protection software company, listed in his portfolio.
- Porter: logistics company; Tracxn-based data lists a Series A in 2015.
- Trell: Tracxn-based data lists a seed round in 2018.
- entrackr.com/snippets/flexprice-raises-15-mn-seed-round-led-by-shastra
- finsmes.com/2026/06/flexprice-raises-1-5m-in-seed-funding.html
- localsamosa.com/news/flexprice-raises-1-5-million-dollars-seed-round-1
- crunchbase.com/person/anupam-mittal
- indianstartupnews.com/funding/bengaluru-based-superleap-raises-rs-36-c
- ascendants.in/business-stories/superleap-raises-rs-36-crore-pre-series
- en.wikipedia.org/wiki/Anupam_Mittal
- 5paisa.com/finschool/anupam-mittal-success-story
Investing activity
Anupam Mittal appears in 2 AI deals tracked by the Lounge deals desk. The rounds are mostly Seed, with a median round size of $4M. The most recent are Superleap (Seed, $3.8M (INR 360.0M), Aug 2026) and Flexprice (Seed, $1.5M, May 2026).
Anupam Mittal most often invests alongside Surge, Nikhil Kamath, Aakrit Vaish and Mukesh Bansal, and the companies they back on Lounge are mostly in AI.
Deals
Frequently asked questions about Anupam Mittal
Does Anupam Mittal invest in AI startups?
Yes. He co-led Flexprice's $1.5M seed round in May 2026 and is listed as an angel investor in Superleap's INR 360M round in August 2026. Flexprice builds AI billing infrastructure and Superleap builds an AI-native CRM.
What stage does Anupam Mittal invest in?
He describes himself as an early-stage investor. His recent AI deals on Lounge are seed rounds.
What is Anupam Mittal's check size?
His personal check size is not public. Reported round sizes are for whole rounds, not his own cheque.
What does Anupam Mittal look for before investing?
In an Entrepreneur India interview he named TAM, team and timing as the three things he looks at. He also said he invests where his technology and internet experience applies.
Who is Anupam Mittal?
He is the founder and CEO of People Group, which owns Shaadi.com. He is an angel investor and has been a Shark Tank India investor since 2021.
How many startups has Anupam Mittal invested in?
Counts vary by source. Tracxn lists 259 companies and Crunchbase lists 132, while other profiles say he has invested in over 250.
Is Anupam Mittal an angel investor?
Yes. Anupam Mittal invests personally as an angel.
What AI companies has Anupam Mittal invested in?
Anupam Mittal's AI investments include Superleap and Flexprice. The 2 rounds on Lounge are listed on this page with amounts, dates and co-investors.
What stage does Anupam Mittal invest at?
In the rounds tracked on Lounge, Anupam Mittal has invested at Seed, with a median round of $4M.
Who does Anupam Mittal co-invest with?
Anupam Mittal's most frequent co-investors on Lounge are Surge (1 deal), Nikhil Kamath (1 deal), Aakrit Vaish (1 deal), Mukesh Bansal (1 deal) and Tanmay Bhat (1 deal).