Chris Detert
About Chris Detert
Chris Detert is based in Los Angeles. He is Chief Communications Officer at Influential, an influencer marketing and social data company. Event speaker bios say he helped launch the company and handles press, clients, funding and partnerships. His brother, Ryan Detert, is the CEO.
Before Influential he was CEO of American Rebel PR, a boutique agency in Los Angeles. He also held marketing roles at the fashion brand Von Dutch. One bio gives his title there as VP of Marketing and another as CMO. A conference bio describes 15+ years of experience with brands and agencies.
Public databases list two investments by Chris Detert. Crunchbase shows seed rounds in Stic and swsh. PitchBook lists him as an individual angel investor with one recorded investment, in Stic, a company it places in B2B media and information services. Amounts and dates for Stic are not public in the sources found. He has not published a thesis or portfolio page that we could find.
swsh is the AI round on the Lounge deals desk. CB Insights records a $4M Seed round for swsh dated June 16, 2026, with Chris Detert among the participants. Other investors in the round include SignalFire, MaC Venture Capital, Game Changers Ventures, Guy Oseary, Hans Tung, Austin Rief, Cory Levy, Julie Greenwald, Scott Braun, Shachar Scott and Stellation Capital. The same page says swsh has raised $6.5M over 5 rounds. His own check size in the round is not disclosed.
No public statement from Chris Detert about preferred stage, sectors, geography or check size was found. His two recorded deals were both seed rounds. His operating background is in influencer marketing, creator partnerships, public relations and brand communications, so founders in marketing and creator-economy products may find the most overlap. That is an inference from his career, not something he has said. PitchBook marks him as actively seeking new investments.
- swsh: Seed round of $4M announced June 2026, with Chris Detert listed as a participant.
- Stic: Seed round listed on Crunchbase and PitchBook. PitchBook places it in B2B media and information services. The year is not public in the sources found.
- cbinsights.com/company/swsh/financials
- cbinsights.com/investor/guy-oseary
- pitchbook.com/profiles/investor/1185096-88
- crunchbase.com/hub/tca-venture-group-portfolio-companies
- crunchbase.com/hub/united-states-marketing-acquired-companies
- linkedin.com/in/chrisdetert
- brand-innovators.com/speakers/chris-detert
- outcomesummit.com/home/speaker/2172284/chris-detert
Investing activity
Chris Detert appears in 1 AI deal tracked by the Lounge deals desk. The rounds are mostly Seed, with a median round size of $4M. The most recent is swsh (Seed, $4M, Jun 2026).
Chris Detert most often invests alongside Game Changers Ventures, Stellation Capital, SignalFire and MaC Venture Capital, and the companies they back on Lounge are mostly in AI.
Deals
Frequently asked questions about Chris Detert
Who is Chris Detert?
Chris Detert is a Los Angeles-based Chief Communications Officer at Influential and an angel investor. He previously ran American Rebel PR and worked in marketing at Von Dutch.
Has Chris Detert invested in AI startups?
Yes. He is listed as a participant in swsh's $4M Seed round, dated June 16, 2026 by CB Insights.
What check size does Chris Detert write?
His check size is not public. Neither the swsh round nor the Stic investment has a disclosed amount for his share.
What stage does Chris Detert invest in?
His two recorded investments, Stic and swsh, are both seed rounds. He has not published a stage preference.
What sectors does Chris Detert back?
He has not stated a thesis. His background is in influencer marketing, PR and brand communications, and his recorded deals are swsh and Stic.
How can founders contact Chris Detert?
He has a public LinkedIn profile. No personal website or X account was found, so a warm introduction through a mutual contact or a co-investor in swsh may be the more practical route.
Is Chris Detert an angel investor?
Yes. Chris Detert invests personally as an angel.
What AI companies has Chris Detert invested in?
Chris Detert's AI investments include swsh. The 1 round on Lounge are listed on this page with amounts, dates and co-investors.
What stage does Chris Detert invest at?
In the rounds tracked on Lounge, Chris Detert has invested at Seed, with a median round of $4M.
Who does Chris Detert co-invest with?
Chris Detert's most frequent co-investors on Lounge are Game Changers Ventures (1 deal), Stellation Capital (1 deal), SignalFire (1 deal), MaC Venture Capital (1 deal) and Hans Tung (1 deal).